When setting a goal, we suggest not having a campaign run more than 60 days and no less than 30 days. Of course, there can be exceptions, but if you are unsure how long to run your specific campaign, this is a good rule to stick to. Keep in mind that people’s attention spans can be short and if you have a campaign that runs for too long you can lose their interest. On the other extreme, running a campaign for less time can be difficult to generate enough attention for your campaign in a shorter amount of time.
Now comes the tricky part: setting your goal. Unless you have a very specific amount you want to raise, it can be hard to decide what you want your goal to be. Before setting a goal, also keep in mind that I Support Stillwater distributes 90% of the funds raised with the remainder used to cover expenses such as merchant fees and website administrative services. So, if you need to raise exactly $100 for a campaign, make sure to set you goal at $110 to offset the campaign expense.
If you do not have a specific number in mind, but you are wanting to set a goal that is achievable for your organization, group or cause, a good way to do this is to think of everything that the money will be going to. If you are wanting to host a community event, sit down and consider all the costs that would go into this. If you are wanting to do a restoration project, think of all the labor costs and materials that will go into the restoration project.
If you are simply just trying to raise as much money as you can, still try to pick a specific amount that will give donors an idea of how much you would like to try to raise. If you find that the amount you set is going to be surpassed, you can update your fundraiser goal in your account.
To download the Campaign Goal planning worksheet, click here.
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