Creating Your Campaign

Now that you have set up your account, it is time to create your first campaign.

To do this you will need to give your campaign a title, set a goal date and a goal amount, write a brief description about your campaign, give it a category and assign your campaign an image.


Your Title:

When creating your title, make sure to keep it short and sweet, as well as descriptive. You want to give people who might be donating the basic idea of who/what the campaign is for. Use the person’s full name or full event title, as well as also stating why the campaign was created.

If you have a cause that others might also be creating campaigns for (medical expenses, tuition) try to think of fun ways to make your campaign stand out, while still being clear on what your campaign is about.

Examples: “Get Sally Smith to her dream school, OSU” (tuition), “Donate to the Stillwater Strong Memorial” (memorial), “Help Martha Jones kick cancer to the curb” (medical).


Your Description

Apart from giving your donors an idea of who you are and what your fundraiser is about, people respond well to stories. Following a who/what/when/where/why structure can help you lay out all of your pieces of information, as well as write an engaging fundraiser description.

To download our description writing worksheet, click here.


Your Image

Just like a title and a description, having a campaign image is incredibly important (you could even argue that it is, in fact, the most important) way of attracting donors. This means it needs to be eye catching, as well as clearly show who/what you are trying to raise money for. If it is for a person, make sure that you have a good, clear image of that person. If it is of an event, place, or thing, make sure that your image clearly shows what that is. Perhaps use an image from a past event or something that can symbolize the thing you are trying to fundraise for.

Whatever image you chose, you need to make sure that it is uploaded as a 450px x 450px. If you do not have photo editing software, we recommend using Canva, a free online program that lets you drag-and-drop images into pre-sized canvases.

Apart from size requirement and photo composition, also be sure to choose an image that is not fuzzy, pixilated, or overly stretched, as it can look unappealing and less professional.


Picking a Category

All campaigns on I Support Stillwater are grouped into categories, making it easier for donors to find campaigns that they are interested in. Many are pretty self-explanatory, but if you need help deciding where your campaign belongs, here is a breakdown of each one:

  • Adoption: help with child adoption fees, including preparation costs, travel assistance and fees.
     
  • Business: fundraisers set up to improve the businesses in the community, such as remodeling projects, expansion costs, office supply needs and start-up costs.
     
  • Community: fundraisers that go to specifically helping and improving the community of Stillwater, such as funding city programs, community clean ups and preservation, as well as the building and planning of new community sites, such as parks.
     
  • Neighbor: this goes towards helping specific members of the community in their time of need. These can be friends, family, coworkers and acquaintances all throughout the city of Stillwater.
     
  • Medical: this can be for yourself or anyone in the Stillwater community with specific medical needs.
     
  • Memorial: help raise money for the memory and preservation of loved ones or others in the community, as well as helping the families of past loved ones in their time of need. Memorials can also be for specific events in the community, with funds going towards the creation of specific memorial funds.
     
  • Tuition: covers the costs of attending higher education. 
     
  • Personal: this is for any needs that you personally create for yourself.

If you feel like your campaign fits more than one category, you may select more than one. However, do not select categories that do not fit your campaign, as it will be unhelpful for searchers.

To learn about setting a goal and a goal time, check out our page on Setting Your Fundraiser Goal

 

 Getting Started Setting Your Fundraiser Goal